Type of Publication: Article in Collected Edition

Applying Big Data-driven Business Work Schemes to Increase Customer Intimacy

Author(s):

Tiefenbacher, K.; Olbrich, S.

Title of Anthology:

Proceedings of the Thirty Eight International Conference on Information Systems

Publication Date:

2017

Link to complete version:

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1370&context=icis2017

Citation:

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