Publications WI
Type of Publication: Article in Collected Edition
Towards the Development of CRM Capabilities for Leveraging Big Data Assets - - A Conceptual Framework Derived from Literature
- Author(s):
- Tiefenbacher, K.; Olbrich, S.
- Title of Anthology:
- Proceedings of the Twenty-second Americas Conference on Information Sytems
- Location(s):
- San Diego
- Publication Date:
- 2016
- Link to complete version:
- https://aisel.aisnet.org/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1081&context=amcis2016
- Citation:
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