Art der Publikation: Beitrag in Zeitschrift

Reinvestigating the Uniqueness of Price Equilibria in a Product Positioning Model under Price Competition in a Multisegmented Market

Autor(en):

Kress, D.

Titel der Zeitschrift:

Operations Research Letters

Jahrgang (Veröffentlichung):

43 (2015)

Heftnummer:

6

Seiten:

599-600

Sprache:

Englisch

Schlagworte:

Product positioning, Price competition, Nash equilibrium

Digital Object Identifier (DOI):

doi:10.1016/j.orl.2015.09.007

Volltext:

Reinvestigating the Uniqueness of Price Equilibria in a Product Positioning Model under Price Competition in a Multisegmented Market (272 KB)

Zitation:

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Kurzfassung

We reinvestigate a theoretical result by Rhim and Cooper (2005), who provide a uniqueness condition for price equilibria in a two-stage competitive product positioning model. We show that this condition is very restrictive by providing a simple proof for the fact that it eventually results in parametric pricing. As a consequence, it misses the two-stage characteristic that the model originally aims at.